How to create Email Marketing – in the world of marketing, nowadays many utilize digital media such as social media and Email. The Media is used, because of the large number of users, and how to convey the information more easily. In addition, a given offer can be directly addressed to the intended target.
Maybe from some people there are still not understand the understanding of email marketing. One of these marketing techniques, using email as a promotional medium. The digital marketer must create an email concept, which contains the promotional content of a product.
Large corporations nowadays many are utilizing email as a media marketing. Because this marketing technique can target the desired targets, and certainly the cost of the required promotion will be cheaper.
How to create an attractive Email Marketing
Email marketing is a digital marketing technique, which utilizes an email network as a promotional medium. The digital marketer will market a product to the customer, by sending an email that already contains promotional material to the recipient.
In running email marketing techniques, surely we should be able to create an interesting email marketing concept. Because the concept of email created by digital marketers should be able to attract customers, even though they only read the email title.
For more details, let’s discuss how to create an attractive email marketing, and can keep visitors interested.
Email title should be short and interesting
As a promotional medium, of course, the created email title should be able to attract customer interest. Don’t create a title that’s too long, create a short headline but it can interest people to read it. Moreover, if the email is embedded in a link or link, at least the visitor should be invited to open the link.
Avoid using too much capital letters
In creating email marketing concepts, avoid using too many capital letters. Because some email providers will filter the incoming emails if there are too many capital letters. Perhaps the use of capital letters aims to attract customers. But unfortunately, it can make the display of such emails so unsightly.
Avoid sending many emails in the near term
In order not to overdo the customer comfort, avoid sending lots of emails in the near term. Because if we impose sending a lot of emails within a close period of time, it can interfere with the convenience of the customer itself. In addition, we can be labeled as a spam diffuser and can be punished by the email service provider.
Send email based on the email list
In running digital marketing techniques using email, of course, we have to implement a way of creating compelling email marketing. We must send you promotional emails and special offers, according to the email recipient’s name. It aims to make customers feel that the promotional emails and offers are indeed devoted to themselves.
Include the company name and also the phone number
As a good digital marketer, it is reasonably appropriate for us to include the company name and the phone number in email marketing. It is very useful, so customers know that the email they received is not spam. In addition, if there are customers who are interested in the promotion offered, he can directly call the company’s phone number listed.
That’s how to create email marketing that interests visitors. This digital marketing method is quite efficient because it can be directly addressed to the desired target market.