Advantages of LinkedIn for B2B Marketing
Business to Business or B2B business with the level of competition is fiercer. Even so, this business can still be optimized on the best cheap website hosting and social media. For example, to maximize marketing simply by using LinkedIn.
LinkedIn is also a suitable place for marketing. Because social media are classified as prospective for developing the business. Well, here we will try to discuss the ways with you.
Why Should You Use LinkedIn?
B2B is a great deal between the two companies or more. For example, a manufacturer of factory machines that sell its products to manufacturing companies.
In addition to using a cheap website, LinkedIn is also a great place to maximize B2B. In fact, it is supported by interesting facts and accurate.
For information, the winner in the marketing strategy on LinkedIn is on average a B2B marketer. In fact, the conversion rate is quite high. Approximately 64% of website B2B, claimed the traffic coming from LinkedIn.
That is, compared with other social media, LinkedIn has a greater opportunity. In fact, according to data, LinkedIn has 80% more conversions than other social media.
B2B Company Characteristics
B2B is a business that has its own characteristics. B2B is different from the company in general. The characteristic or characteristics are as follows:
1. Have a Long Sales Funnel
Customers of B2B companies usually take a long time to evaluate and search. They also have an average stage of the negotiations on the sales funnel.
2. Requires Lobby and Meeting Process
To reassure customers, B2B companies will usually do the lobby and meeting physically. Even this process is done intensively. The goal is to convince its customers.
3. Purchasing Decision Making Involves Many People
B2B enterprise customers will not simply make a purchase. Generally, there will be a lot of people involved in the decision to buy a product or use a service.
Tips for B2B Success with LinkedIn Marketing
Set up your Indonesian email to create a LinkedIn account. If you already have it, you can follow the steps. Well, here we have summarized all the tips below:
1. Avoid Spamming Connections
Spam is the worst way of promoting a marketing strategy. This method will make people feel uncomfortable. In fact, the effect can be even worse which leads to blocking.
Each marketer must be tempted to send promotional messages. Better, hold on to the desire first. The goal is that your strategy is not damaged because of trivial things.
Spam can even damage your social value with connections on LinkedIn. This will certainly make your B2B company worse. While the solution is enough to introduce your business appropriately alone.
Would that promotion is done through the post only. Avoid promotions that are processed through private messaging. Make a soft selling promotion to attract attention.
2. Complete Company Profile
To increase the trustworthiness of connections on LinkedIn, create a complete profile. The profile is important to provide detailed information. Enter the name of the company, then do not forget to put a picture or a company logo.
Don’t forget to also write a company description in the “About Us” column. By doing so, you see the connection can find out information about your company in detail.
3. Creating Actionable Content
Your posts are one of the most effective marketing techniques. However, don’t just create content. Create actionable content types. Content is the right solution for helps you find a targeted audience.
For example, you create content about factory machinery products. Then of course people who are interested in it are the people who need or are interested in such information.
In addition, also use various types of posts. Starting from pictures, articles, to videos. Whatever the type, use it for the benefit of your marketing content. However, try to make the kind of content that is relevant to your business.
Well, at the end of the content, you can insert a question. The goal is that people want to do the action on your posts. Whether it’s commenting, or just clicking read more on the post.
4. Differentiate LinkedIn from Other Social Media
You need to know, LinkedIn is a social media, specialized professionals. This means that your posts should not be confused with posts on other social media.
Avoid posting cute selfies and putting them on your profile. Avoid also share posts or writings that are personal or rants outside the business field.
The goal of this is to make your LinkedIn account look professional. Instead, Post the content that is useful and relevant to your business. That way, your account will look professional.
5. Find Groups According to Your Business Niche
Please use the LinkedIn Groups feature to search for groups according to business themes. This group will connect you with many people. In fact, through the group, you can interact with people who have similar fields.
In this group, you can establish and add wider connections. By doing so, you can get a lot of opportunities to add customers.
6. Creating Relevant Groups
Apart from searching, you can also create your own group. Create groups that are relevant and suitable for your industry. Your leadership in the group can have a great impact on the business.
Creating a group on LinkedIn is not that difficult. Please go to the “My Groups” and then “Create Group”. Don’t forget to also provide complete information. Place the logo, title, and description.
7. Leveraging the LinkedIn Marketing Blog
LinkedIn is a social media marketing that can also help users. LinkedIn Marketing Blog is one of them. This feature is designed to help marketing every user.
8. Show Your Skills
This platform is a great place to show your skills. There are thousands of people who may be interested in your skills. It’s also a great way to attract a larger audience.
Try to keep the content updated all the time. The goal is that people pay attention to you. Plus, it’s also an effective way to get someone to follow you.
9. Using LinkedIn Ads
You can also use the paid advertising features provided by the platform. LinkedIn Ads have great benefits for B2B companies.
The advantage of LinkedIn Ads is that it has a network that reaches 690 million professionals. You can also control these paid ads easily. In addition, you can set a schedule for starting and stopping ads.
Paid advertising can also help you find targeted customers. So you can easily do marketing and get a lot of customers.
The ad dashboard is also easy to set up so you can monitor your ad performance optimally.
Those are some ways to maximize B2B marketing using LinkedIn.
In addition through a cheap website, the platform also can use to get more sales opportunities. How, interested in using this technique? Let’s start by following the steps above.
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